Real Estate News leader RISMedia and real estate marketing leader,1parkplace launch the 2010 Dalton/Hundley Real Estate Social Media Census (sm)
By Maria Patterson
In a commitment to reveal the best practices, systems and solutions for maximizing the opportunities presented by social media and social networking, RISMedia and 1parkplace announce the launch of the 2010 Dalton/Hundley Real Estate Social Media Census (sm). To take the Census now, please visit http://www.socialmediacensus.org/.
As communication mediums such as Facebook, LinkedIn, Twitter, Google buzz and a myriad of other ways to communicate with friends, connections and followers continue to grow in usage and popularity, real estate companies and professionals are in significant need of information on how to manage and maximize the social networking landscape.
According to Allan Dalton, Co-Founder and President of RISMedia’s Top 5 in Real Estate Network® and author of the upcoming book, Leveraging Your Social Media Links Converting Friends, Fans, Followers and Users into Buyers and Sellers, social networking/media offers real estate companies and professionals an unmatched opportunity to become relevant with today’s savvy, technology-oriented real estate consumers.
“The social media phenomenon will only continue to grow, both in terms of usage and in the manner in which individual businesses will strategically refine social media potential for their own purpose,” explains Dalton. “The question is, how can real estate professionals best utilize social media and social networking to become and remain relevant, and thereby, increase revenue? The goal of the 2010 Dalton/Hundley Real Estate Social Media Census(sm) is to analyze how real estate companies, agents, teams, and IT and marketing divisions are effectively leveraging social media in order to build profitable relationships with new and past clients and better serve the informational needs of niche markets and newly formed online communities.
Joining Dalton, both in the creation of the 2010 Real Estate Social Media Census as well as materially contributing to Leveraging Your Social Media Links, is Steve Hundley, CEO of 1parkplace, a renowned creator of technology and social media solutions for the real estate industry.
“Allan and I are on a crusade,” says Hundley. “We and our respective organizations are committed to uncovering the best solutions and systems for leveraging social media and social networking by launching this very first-of-its-kind census. Whether you are a social networking neophyte or junkie, a relatively new to real estate brokerage, or successful and seasoned veteran, we value and want to hear your perspective. Please visit www.SocialMediaCensus.org and in just 15 minutes you can make a huge contribution to your career and the industry.”
All participants in the Census will receive a complete report and statistics valued at $495 at no cost to you.
“It became abundantly clear to me several years ago as CEO of Realtor.com, that our industry must provide real estate-relevant content to consumers that transcends merely offering property listing data accompanied by company and agent contact information,” says Dalton. “Social media provides real estate companies and professionals with the unique opportunity to distinguish themselves not just on the basis of market share, but also on ‘information share’ to a virtually limitless audience in order to rise to the status of ‘thought leader.’”
“The 2010 Dalton/Hundley Real Estate Social Media Census (sm) is part of our larger commitment to serve the industry,” says John Featherston, Chairman of RISMedia This year, RISMedia’s Annual Leadership Conference – “The Real Estate Social Media Summit” – will feature more than 80 leading practitioners and expert speakers on the subject of social media and emerging technologies with a special emphasis on blogging and mobile technology. For more information on the Summit, taking place on June 9 and 10 in Rye, New York, or to register, please visit please http://rismedia.com/events/leadership-conference/