Real Estate Marketing

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1parkplace University - Real Estate Training Center

Our goal is to provide you with the very best in real estate sales training, coaching, Internet marketing and website SEO training, technology adoption training and tips that you can implement into your business right away.

Getting you up to speed on new technology solutions is essential for successful adoption of new technologies. This is the cornerstone of success for 1parkplace members to fully capitalize on their ability to generate the most real estate leads and mortgage leads possible.

Whether it be helping our members who are just starting out or our established members who are looking to take their business to stratospheric levels, selling homes and real estate will never be more fun.

1parkplace is built on a foundation of successful implementation of real estate websites, MLS IDX systems and real estate contact management systems to generate the most real estate leads possible.

We've got the experience, track record of success, and passion for helping you succeed that enables us to provide a wide range of training programs focused on delivering the results you need. These training programs can be on-line, pre-recorded, live, in print, or on video or digital media.

Please select from the real estate training and education menu below:

Pro Series Webinars -
Special events hosted by 1parkplace. These events are designed to bring you strategic real estate marketing, personal coaching and real estate business management topics. Take a look at the lineup of past events as well as upcoming EXCLUSIVE real estate training.

1parkplace SMART System Training -
These are specific training modules designed to help our members get up to speed on all the latest "how to's" on using your SMART system MLS IDX and real estate website solutions. These are a must for all members and these classes are available in live or recorded formats.

Daily tips & "Tweet for tips" -
1parkplace proudly introduces the new "Tweet for Tips" campaign which members or anyone can sign up to be notified (business days) daily with quick tips and advice on running your real estate or mortgage business. We will be using Twitter as the alert method for all non members.

How to dominate your real estate market with hyper-local marketing

clock August 19, 2010 09:32 by author Steve Hundley, CEO

        Hundley_headshot-smaller

Attention brokerage firm CEO’s and team leaders – Do you want to clobber your competition?

If yes, read on…

>>To VIEW the recorded WEBINAR >>> Click this Link

Event was held Aug 25, 2010

 

How to dominate your real estate market… with hyper-local marketing!

If you ever wondered how your competition is getting in front of you either online or offline or worried that that you have competition gaining on you, then don’t miss this workshop. It will uncover the secret tools and techniques being used against you in today’s real estate marketing.

In this case, it’s all about leading. You can’t be considered the dominator in your market if you are not in first place. If you are in first place, you need to protect your territory. This workshop will show you how.

Here is a power packed live online workshop, lead by real estate marketing expert Steve Hundley, CEO of 1parkplace, Inc. that will reveal how brokerage firms and top agents are dominating their market area with the use of hyper local marketing. Hyper-local marketing combines the strategic mix of online marketing, social networking and traditional print to dominate their target neighborhoods and subdivisions.

The result of a properly executed hyper local marketing strategy will be better connection to residents in every area you focus on, enhanced productivity of and development of associates who work in the farm areas designated as hyper local targets and a tremendous edge in recruiting top agents in your marketplace.

Specifically we will uncover the secrets to the following:

- Defining Total Market Domination and Hyperlocal marketing

- Learn how you can “own” our your own neighborhoods & towns

- Blogging and website strategies to power up to the top of Google rankings

- Strategies for building a dynamic Facebook & social networking community

- How to develop your agents as “ambassadors” to your hyper-local mission

- Direct mail & ad strategies that are proven connect to the community

- The process of conducting your own “Real Estate Town Hall” meetings

- Interactive question and answer session

“In just 720 days, my market share of the 92101 zip code has gone from .5% to 11% with the implementation of this hyper-local marketing system. That’s HUGE!”

Gregg Neuman – CEO The Neuman & Neuman Team
Prudential California Realty
San Diego, CA

 

Seats are limited so reserve yours now! If you are not able to make it, a recording of the event will be emailed to so long that you are registered.

About the speaker:

As CEO of 1parkplace, Inc. Steve’s passion is to develop the most cutting edge real estate marketing systems and technology solutions for America’s top REALTORS and brokerage firms. He founded 1parkplace in 1995 after a 10 year successful real estate career listing and selling homes in the Silicon Valley of California.

1parkplace is an industry leading real estate marketing and technology solutions provider that develops custom lead generation systems, contact management systems, website technologies, hyper-local marketing systems, strategic SEO solutions and real estate social marketing systems for maximum sales results.

Steve is also recognized as an industry educator and recently formed the 1parkplace University where he has hosted exclusive training events delivered by top industry veterans. Steve is also a former faculty member of the University of California, Los Angeles (UCLA).

As an innovator, Steve constantly strives to blaze new trails and his company continues to grow at record pace as its supports a growing number of US real estate brokerages and sales associates with industry leading strategies.



The care and feeding of successful Real Estate Blogs

clock April 24, 2010 12:06 by author Steve Hundley, CEO

FREE Webinar – Wednesday April 28, 2010 – 10:00 Pacific / 1:00 Eastern

Care and Feeding of successful Real Estate Blogs

We know that you either have a real estate blog, want a blog or can not care less about real estate blogs...right now :-)Either way, blogging for real estate can definitely become a successful formula for your real estate marketing when done right. Yes, there is a right way and for sure there is a wrong way.

For those who can not care less about blogs READ THIS. You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information and real estate marketing world since the Internet itself – ONLY WHEN DONE RIGHT. And they can help just about every real estate business -- including yours.

We will show how and why blogging is a great way to attract clients, build loyalty and educate your buyers and sellers.

In this one hour webinar workshop on Wednesday April 28, @ 10:00 AM Pacific Time/ 1:00 Eastern Time, Steve Hundley, CEO of 1parkplace and expert blog consultant will outline his personal and professional knowledge on successful blogging strategies. He has not only has developed one of the most powerful blogging platforms in America, his clients include some of the most successful brokerages, teams and REALTOR’s in the business.

Specifically the Care and Feeding of your successful Real Estate Blogs will cover:

  • How to determine your purpose and goals – This step is the most OVERLOOKED step for bloggers
  • Real Estate Blog planning road map – steps to success – even if you already started…
  • Real Estate Blogs comparison – there are several out there and they all have pluses and minuses
  • Real Estate Search Engine OptimizationREALTOR SEO tricks with listings and Real Estate Social Networking
  • How to rise to the TOP of GOOGLE with your BLOG – the right blog & plan will skyrocket
  • How to BLOG without lifting a finger – that’s right, you can now hire Real Estate Ghost Bloggers!
  • The anatomy of a blog post – dirty little secrets that Google won’t tell you
  • Real Estate Social Marketing Systems that tie in with with your REALTOR Blogs
  • How to generate high quality real estate leads from your blog
  • Last but not least is how to track, report and measure your results for consistent improvement

 

Sign up NOW, even if you are not able to make the date and you will receive a link to the recording afterwards.

Even though this is a webinar, we do have space limitations. Register ASAP. And tell a friend.

See you there!



NEW Webinar - Top 7 Real Estate Marketing Myths Exposed

clock April 15, 2010 22:34 by author Steve Hundley, CEO

FREE Webinar – Wednesday April 21, 2010 – 10:00 Pacific / 1:00 Eastern

Top 7 Real Estate Marketing Myths Exposed!

In this one hour webinar presented by Steve Hundley, real estate marketing expert and CEO of 1parkplace, you will learn the truth behind these myths and the keys to success with your own Social Internet Marketing.

Top 7 Myths Steve will expose:

  1. Personal Branding will build my business
  2. Most Internet Leads are junk leads
  3. I need a really good website
  4. Facebook and Twitter will help my business
  5. A website is better than a blogsite
  6. Consumers prefer to find homes using the map on my website
  7. A picture is worth a 1000 words

Unfortunately, many agents today are frustrated with spinning their wheels on social internet marketing, eating up their High Value Time to generate low value results. 

Steve will examine and share real world examples of marketing systems that are working for some of America’s most productive agents to dominate their market with proper implementation of a Social Internet Marketing (SIM).

Each webinar attendee will receive a FREE website keyword positioning analysis of your site along with a set of worksheets and checklists to ensure you are leveraging the best practices with Social Internet Marketing.

Do not miss this free opportunity to have one of America’s leading real estate marketing professionals give you one to one advice, tips and solutions to one of the most talked about marketing issues in real estate today.

Due to the one on one nature of this event, attendance is limited. So sign up now by CLICKING HERE



Sign up to see a LIVE Cirrus Home Search demonstration

clock March 15, 2010 08:24 by author Steve Hundley, CEO

CIrrus-IDX-MLS-Home-Search-Beyond-IDX

NEW!  Webinar Demonstration Schedule

:

Thursday March 18th, at 10:00 AM PST

        

Are you ready to take your website visitors to the next level?

Introducing the NEW Cirrus Home Search™ – IDX2 technology

Consumer home searching has just taken a new leap.  After nearly a year of development 1parkplace is proud to announce a "limited release" of the new Cirrus Home Search™, IDX2 MLS lead capture solution.

This system is designed to take consumers beyond the basic map based search to find homes in their desired area. This innovation kicks off the next generation of Home Search/Lead capture technology.

In our field testing, findings show that consumers are spending 700% more time searching on an agent’s site and the lead capture has increased by over 40% with Cirrus.

“The Cirrus Home Search is easier and more accurate than our own MLS system. It’s exactly what our real estate customers have been asking for!”

Gregg Neuman
CEO - The Neuman & Neuman Team
Prudential California Realty

All agents, teams and brokerage firm owners who want to learn more about this innovative solution are invited to participate in one of the several upcoming live online demonstrations being conducted this month. Act FAST, space is limited.

This RELEASE is limited to the first 100 REALTORs in Southern California in February

Please let me know if you have any questions.

Also, if you register for this event and can't make it, you will automatically receive a recording of the event so that you can watch it at another time.

Please take the time to register, you will be glad that you did :-)

You may call us as well to register at 888 425-2300 opt 1



Upcoming Facebook Pages design changes – Due soon!

clock March 1, 2010 12:19 by author Steve Hundley, CEO

The following is a transcript originally posted by Alisa Leonard-Hansen on slideshare.net that describes some upcoming page changes planned by Facebook.  This is important info for  anyone who has or is contemplating designing custom pages in Facebook. They say end of Feb, but we are still holding our breath…

 Facebook-pages-changes-Feb-2010-cover

TRANSCRIPT

  • Overview of Changes Timing: Late February ▪ As part of a larger effort to improve user experience and promote consistency across the site, Facebook will be modifying Page and Profile layouts by simplifying how identity is managed and displayed. ▪ Changes to layout: ▪ Tab width changing from 760 to 520 pixels ▪ Pages will no longer be able to implement iFrames on their Page. All custom content will need to be on a separate, custom tab, which you can add using FBML or a custom application. ▪ Boxes will no longer appear on Pages or Profiles. This means that Pages will no longer include the Boxes tab, or the Boxes that currently exist on the left-hand column of your Wall/Info tab, underneath your Page's profile picture. You can move the content that currently exists in Boxes to a custom tab.

     

  • Key Facebook Terms Tabs, Boxes, FBML Tabs Tabs help organize the content on a Facebook Page. By default, every Facebook Page has a Wall and an Info tab (which cannot be removed). You can built a custom tab by adding the FBML application to your page and entering FBML code into it, so that it will display your custom content. Boxes Small, moveable application Boxes found on the Boxes tab and on the left-hand column of a Facebook Page’s Wall/Info tab. FBML Customize a rich, interactive experience on your Page using Facebook’s version of HTML. You can embed Flash animations or add a comments box to your custom experience (more info found on http://wiki.developers.facebook.com/ and http:// facebook.com/facebook- widgets/). The FBML tab can be as wide as 520 pixels and has no restrictions on height.

     

  • Get ready 3 easy steps ▪ PageAdmins will see a preview of what their tabs will look like after the design change, at least 2 weeks prior to launch. ▪ Getting ready is simple: 1) Adjust your tab widths 2) Remove all Boxes (if applicable) Sample preview of new 520px width on a 3) Create custom content in FBML on Page that hasn’t adjusted its tab widths a custom tab (optional)

     

  • Adjust your tab widths Step one ▪ Makesure all tab content will fit within 540 pixels ▪ Includes native tabs (Wall, Info, Events, Photos, Video, Discussions, Currently 760px Reviews, etc.) & custom tabs Currently 760px 520px 520px

  • Remove all Boxes Step two (if applicable) ▪ Click “Edit Page” and ensure that you have copied the code Remove all Boxes for any/all FBML boxes. ▪ Remove all Boxes from your Boxes tab and Wall/Info tab (underneath page profile picture) by clicking “Edit Box” and then “Remove Box.” ▪ Once your Boxes tab is empty, navigate to another tab and the Note: If you choose not to remove any Boxes, all Boxes and the Boxes tab will disappear. Boxes tab will simply disappear the day of the product change.

  • Move content to a custom tab Step three (optional) ▪ Move deleted content from Boxes to a new tab on your page by adding the FBML application to your page. ▪ Click “Edit Page,” locate the FBML application, and “Application Settings” to be sure the application is configured as a tab. If some of your Boxes were custom applications (not FBML), make sure that the Application Settings enable the application to appear as a tab, then follow the same steps above to convert that application into a tab. ▪ Click “Edit” to paste the code from your Boxes into the new tab. Adjust the code to arrange your content within the new 520px tab width.
  • Appendix
  • iFrames Preserving iFrames (on a custom tab) ▪ If you currently use an iFrame in your page and must preserve the content of one or more of your iFrames: ▪ Create a wrapper application that lives on a canvas page. This application can have iFrames since it sits on a canvas page. ▪ Have this light weight application include the image of what you want to display, with an “Activate” button. ▪ Link the “Activate” button to the canvas page wrapper application. ▪ More information here: http://wiki.developers.facebook.com/index.php/Fb:iframe
  • Helpful Links ▪ FBML: http://www.facebook.com/apps/application.php?id=4949752878 ▪ Visit that link, click “Add to Page,” and then select the page to which you’d like to add the application. ▪ Moreinformation about the changes: http://wiki.developers.facebook.com/index.php/Roadmap_Profile  ▪ iFrame information: http://wiki.developers.facebook.com/index.php/Fb:iframe  ▪ Building a custom application: http://developers.facebook.com/get_started.php

    Thank you Alisa for this info.  Source of this information is located at:  http://www.slideshare.net/alisamleo



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